Pre-Order the HUAWEI P40 Series Today and Get Premium Bundles Worth Up To S$562

Huawei has unveiled the HUAWEI P40 Series in a global online event, with Singapore taking the spotlight as the first Asian market to introduce the new flagship lineup. The launch marks a significant milestone for Huawei in its ongoing push to redefine mobile photography through advanced AI capabilities and 5G readiness. From today, serious buyers in Singapore can begin pre-orders for both the HUAWEI P40 and the HUAWEI P40 Pro, ahead of the devices’ official market availability. The rollout is complemented by a structured pricing plan, color options, and a new wave of premium bundles designed to reward early supporters who place orders during the promotional window. The HUAWEI P40 Pro is offered with generous storage and memory configuration choices, and each model comes in a carefully curated color palette designed to appeal to a broad range of tastes. Beyond the hardware, Huawei is also emphasizing its ecosystem and app marketplace, underscoring the company’s commitment to providing a comprehensive mobile experience through AppGallery, its own app store, and a broad array of local partnerships to ensure users have access to preferred services from day one.

Singapore’s P40 Series debut: timing, strategy, and market positioning

Singapore has been positioned as a launching pad for the HUAWEI P40 Series in Asia, signaling Huawei’s intent to secure a strong foothold in one of the region’s most active tech markets. The company announced that Singapore would lead Asia in bringing the P40 Series to stores, with the official release date set for 4 April 2020. This strategic timing aligns with Huawei’s broader objective of showcasing its latest innovations in mobile photography, artificial intelligence, and 5G-enabled connectivity, while also giving local consumers and businesses the opportunity to experience how these technologies translate into everyday use. By highlighting Singapore first, Huawei is signaling a commitment to high service standards, robust after-sales support, and a localized ecosystem designed to meet the needs of Singaporean customers as they explore new devices that promise to enhance productivity, creativity, and social sharing.

Pre-orders for the P40 Series began on 27 March and run through 3 April, offering Singaporean customers an opportunity to secure the devices ahead of the official launch window. The pre-order phase is paired with premium bundles that are designed to add tangible value during the initial ownership period, creating a compelling incentive for early adopters who want to maximize the functionality and benefits of their new devices from day one. The pre-order window thus serves as a crucial bridge between the anticipation built through Huawei’s global announcement and the in-market experience that customers will have as stores open and the P40 Series becomes widely available across Singapore.

The launch strategy also emphasizes a broader consumer experience, including the availability of new local apps via Huawei’s official app marketplace, AppGallery. This reflects Huawei’s intent to strengthen the overall user experience by ensuring popular and essential apps are readily accessible to P40 Series owners from the outset. The emphasis on AppGallery ties into Huawei’s broader goal of delivering a seamless, empowered experience that integrates hardware excellence with a thriving software and services ecosystem. Singapore’s early adoption and the emphasis on premium bundles together paint a picture of a carefully calibrated market entry that seeks to convert interest into sustained usage, while also setting a clear expectation for customers regarding pricing, availability, and added-value incentives.

Pre-order window and launch timeline

The pre-order phase is a central pillar of the P40 Series launch in Singapore. By opening pre-orders a week before the official market release, Huawei provides customers with a sense of urgency and a clear path to secure devices ahead of the crowd. This approach also helps the company gauge demand and plan inventory for a smooth nationwide launch. The 27 March to 3 April window is designed to optimize fulfillment timelines and ensure that those who commit early can enjoy the earliest possible access to the devices and their accompanying bundles. The incentive structure around pre-orders is crafted to reward timely action, allowing customers to maximize their value through bundled accessories and services that enhance the ownership experience.

Color options and memory configurations

Huawei has prepared the HUAWEI P40 Pro and HUAWEI P40 in a choice of three elegant colorways: Silver Frost, Blush Gold, and Deep Sea Blue. These hues have been selected to appeal to diverse aesthetics, from the understated elegance of Silver Frost to the warm, nuanced tone of Blush Gold and the dynamic, rich appearance of Deep Sea Blue. For storage and memory, the P40 Pro is configured with 8GB of RAM and 256GB of internal storage, while the P40 is configured with 8GB of RAM and 128GB of internal storage. These configurations are designed to balance performance, capacity, and price, ensuring that both everyday users and power users can enjoy robust performance and ample storage for media, apps, and large-scale photography workflows.

Pricing details and what buyers get

Pricing for Singapore customers reflects the premium positioning of the P40 Series in the market. The HUAWEI P40 Pro is priced at S$1,448 for the 8GB RAM + 256GB ROM configuration, while the HUAWEI P40 is priced at S$1,048 for the 8GB RAM + 128GB ROM configuration. These prices position the devices as compelling options for users seeking flagship capabilities in camera technology, performance, and AI-powered software features, while also considering the premium bundled ecosystem Huawei is introducing to deepen the ownership experience.

The premium bundles are an important differentiator during the pre-order period. The HUAWEI P40 Pro Premium Bundle is valued at S$562 in total and includes highly regarded accessories that extend the device’s capabilities and convenience. The bundle comprises the HUAWEI Watch GT 2 Elite Edition (valued at S$328), the HUAWEI SuperCharge Wireless Charger 27W (valued at S$78), the HUAWEI SuperCharge Wireless Car Charger (valued at S$98), and the Smart View Flip Cover (valued at S$58). This bundle is designed to deliver a comprehensive, on-the-go charging and protection solution, along with a premium wearable that complements the smartphone experience. In addition, the P40 Pro Premium Bundle is offered as a separate option with a total value of S$296, which includes the HUAWEI FreeBuds 3 (valued at S$238) and the Smart View Flip Cover (valued at S$58). This configuration focuses on enhancing the audio and protection aspects of the total ownership package, providing high-quality audio accessories alongside the protective case.

The premium bundles are designed to reward early buyers and create tangible value that extends beyond the base device. By offering a combination of wearable technology, charging accessories, and premium audio gear, Huawei is aiming to elevate the perceived value of pre-orders and to help customers assemble a more complete, ready-to-use ecosystem for the P40 Series from the moment they unbox their devices. The inclusion of the Smart View Flip Cover across bundles reinforces Huawei’s emphasis on practical, stylish protection that also integrates with the device’s software and notification capabilities, contributing to a more seamless user experience.

Availability across retail channels and launch logistics

The HUAWEI P40 Series will be available islandwide in Singapore starting 4 April 2020, with availability across Huawei Concept Stores, major telco outlets, and selected consumer electronics retailers. Huawei’s official online stores on major e-commerce platforms in Singapore, including Lazada and Shopee, will also feature the P40 Series, expanding access to online shoppers who value convenience and delivery options. In addition to brick-and-mortar retailers and official online stores, a network of partner retailers will play a key role in ensuring widespread access, making it straightforward for customers to visit a store or shop online to purchase the devices and participate in the pre-order program. The combination of physical stores and online presence is designed to maximize reach and ensure that customers across Singapore can experience the P40 Series in a way that suits their preferences for shopping and after-sales support.

The launch also highlights Huawei’s commitment to customer care, including specialized services designed to support new device owners. Singapore-based customers can look forward to access to Prestige Care services, a package that includes one year of door-to-door repair pick-up and delivery service, two years of warranty coverage, and three months of screen insurance (terms and conditions apply). This service framework is part of Huawei’s broader strategy to reassure customers about post-purchase support and to reinforce confidence in selecting the P40 Series as their next smartphone.

5G readiness and the photography-forward experience

A core strategic message of the P40 Series launch in Singapore centers on 5G-enabled performance in conjunction with enhanced AI-powered photography. The P40 Series is described as Huawei’s first product line to offer 5G-enabled connectivity across its variants, representing a milestone in delivering high-speed data access and low-latency performance to users who demand fast downloads, smooth streaming, and responsive cloud-based workflows on their mobile devices. The Singapore market’s 5G ecosystem will continue to evolve as the national network expands, and Huawei emphasizes that the P40 Series is 5G-capable and ready to access Singapore’s 5G networks once local coverage is launched. Consumers should be aware that SIM card upgrades and/or software updates may be required to enable optimal 5G performance, and that data subscription fees can apply, depending on the service plan selected by the user.

The emphasis on photography is a signature of Huawei’s messaging around the P40 Series. Huawei positions the P40 as a device that advances mobile photography through a combination of hardware excellence, AI-powered features, and software optimization delivered by EMUI 10.1 on Android 10. The P40 Series continues Huawei’s emphasis on computational photography, enabling users to capture nuanced imagery with increased detail, color fidelity, and dynamic range in a range of lighting conditions. While the technical specifics of the camera systems are not repeated in every detail within the launch materials, the overarching narrative centers on a vision for smartphone photography that elevates creative expression and accessibility for a broad audience of photographers, social media enthusiasts, and everyday users who want more from their mobile devices.

App ecosystem and AppGallery: expanding software choices

A major pillar of Huawei’s Singapore strategy involves AppGallery, Huawei’s official app marketplace. The company highlights that AppGallery is pre-installed on the P40 Series, reinforcing the intended user experience from first boot. The AppGallery is positioned as an evolving ecosystem, designed to deliver a personalized, intelligent user experience with ongoing improvements in app recommendations and discovery. Huawei notes that AppGallery is available in more than 170 countries around the world and serves hundreds of millions of monthly active users, reflecting the scale and reach of Huawei’s app ecosystem.

AppGallery features a diverse range of apps across 18 categories, including lifestyle, travel, and entertainment. The platform continues to expand with more applications, including banks and financial services, taxi operators, and ride-hailing companies, to meet users’ everyday needs. In Singapore, examples of such apps include the UOB Mighty App for banking, ComfortDelGro for mobility, and ride-hailing services such as TADA and RYDE, with more partnerships anticipated as consumer demand grows. Huawei is actively working with major banks to broaden the availability of mobile banking apps within AppGallery, including DBS and OCBC, with the expectation that more banks will join in the near future. The inclusion of a Wishlist feature in AppGallery helps users keep track of apps that are not yet available, with notifications to alert users as soon as those apps become downloadable.

From a developer and user perspective, AppGallery’s expansion represents a strategic pillar for the P40 Series experience. The platform is designed to complement Huawei’s hardware innovations by ensuring access to a broad array of apps that address everyday needs, productivity, entertainment, and financial services. AppGallery’s ongoing growth is framed as a long-term commitment to delivering a robust and expanding software ecosystem that supports the P40 Series’ capabilities, including AI features, camera applications, and optimized device performance. Huawei emphasizes its global reach and the potential for AppGallery to continue evolving, enabling users to discover new apps and experiences that align with their interests and daily routines.

Software experience: EMUI 10.1, Android 10, and a personalized mobile journey

The P40 Series runs on the latest iteration of Huawei’s software stack, powered by EMUI 10.1 and Android version 10, providing a refined and personalized user experience. This software foundation supports the device’s AI performance, camera features, and overall system responsiveness, while also contributing to smarter app discovery and usage patterns through machine learning and user profiling. The combination of EMUI 10.1 and Android 10 is designed to deliver a cohesive and intuitive interface, with enhancements to multitasking, notification management, and system optimization that benefit both everyday tasks and more demanding workflows.

Huawei emphasizes that its software strategy is connected to AppGallery, ensuring that users can access a broad range of apps with a focus on performance, security, and reliability. This approach reflects Huawei’s ongoing commitment to offering a competitive, feature-rich experience at the software level, complementing the hardware capabilities of the P40 Series. The Singapore market is highlighted as a key testbed for these software and services, given the region’s high demand for premium devices, strong app usage, and an appetite for innovative camera technology.

Global presence and corporate context

Huawei describes its consumer business as a global operation with a footprint spanning more than 170 countries and regions. The company cites a global workforce that reflects its multi-country presence, along with sixty-plus R&D centers across the United States, Germany, Sweden, Russia, India, and China. Huawei Consumer Business Group (BG) is identified as one of Huawei’s three core business units, focusing on smartphones, PCs and tablets, wearables, and cloud services. This is positioned in the context of Huawei’s decades-long expertise in the telecom sector and its commitment to delivering the latest technological advances to consumers worldwide. While the launch materials emphasize Huawei’s strengths, it is important for readers to understand the broader corporate landscape in which the P40 Series is being introduced, including its ongoing focus on mobile hardware innovation and software ecosystem expansion.

Pricing, bundles, and availability: what shoppers should know

The Singapore market’s pricing strategy for the HUAWEI P40 Pro and P40 centers on offering strong hardware specifications alongside value-added bundles that augment the overall ownership experience. The HUAWEI P40 Pro’s price sits at S$1,448 for the 8GB RAM + 256GB ROM configuration, while the base P40 model comes in at S$1,048 for the 8GB RAM + 128GB ROM configuration. These pricing points reflect the high-end nature of the devices and their capabilities, especially in the context of Singapore’s vibrant smartphone market and the consumer demand for premium photography-focused devices with a strong ecosystem around them.

In addition to device pricing, Huawei emphasizes the premium pre-order bundles as part of the offer. The P40 Pro Premium Bundle, with a total value of S$562, includes several accessories designed to complement the flagship experience: the HUAWEI Watch GT 2 Elite Edition (S$328), the HUAWEI SuperCharge Wireless Charger 27W (S$78), the HUAWEI SuperCharge Wireless Car Charger (S$98), and the Smart View Flip Cover (S$58). This bundle provides an integrated set of devices that support the P40 Pro’s use cases, from fitness tracking and wearables to on-the-go charging and protection.

For buyers who opt for the P40 Pro Premium Bundle that centers on audio and protective accessories, Huawei offers a separate package with a total value of S$296. This bundle includes the HUAWEI FreeBuds 3 (S$238) and the Smart View Flip Cover (S$58), delivering high-quality audio and a protective case that enhances day-to-day portability and convenience. The dual-bundle pricing strategy conveys Huawei’s intention to reward early adopters with practical, high-value accessories that complement the P40 Pro’s photography and performance strengths.

The pre-order period, running from 27 March to 3 April, is designed to create momentum leading into the official launch. Buyers who take part in the pre-order window gain access to a premium bundle offer and are positioned to receive their devices when stock becomes available, subject to availability and retailer logistics. The emphasis on early ownership aligns with Huawei’s broader strategy of creating early-user engagement through incentive-rich bundles, thereby encouraging trial and long-term loyalty to the P40 Series.

Availability across retail channels and shopping avenues

Post-launch, customers in Singapore will be able to purchase the HUAWEI P40 Series islandwide from 4 April 2020. Availability extends across Huawei Concept Stores, major telco outlets, and selected consumer electronics retailers, ensuring broad access to the latest devices. In addition to in-person sales, Huawei’s official online stores on e-commerce platforms are expected to carry the P40 Series, broadening the purchasing options for online shoppers who prefer home delivery or easy pickup. The retailer network includes well-established electronics and department-store partners, enabling customers to choose the most convenient purchasing path. This multi-channel approach is designed to maximize reach across diverse consumer segments and to maintain consistent product availability during the initial market entry phase.

Pre-orders and launches are complemented by a merchant ecosystem that includes major telcos and electronic retailers, facilitating a robust distribution channel and a reliable after-sales experience. The P40 Series’ retail strategy also emphasizes the importance of after-sales support through local service commitments and warranty coverage. The Prestige Care package, as described in the pre-order materials, helps differentiate Huawei’s after-sales experience by offering a higher level of service continuity for owners who opt into the program. This approach aligns with Singapore’s highly developed consumer service expectations and Huawei’s emphasis on delivering a comprehensive ownership experience.

App ecosystem, banking and mobility app integration

In the Singapore market, the AppGallery platform is highlighted as a key enabler of the P40 Series experience. The emphasis on AppGallery’s expansion into banking and mobility apps reflects a strategic initiative to ensure essential utilities and services are accessible through Huawei’s ecosystem. The inclusion of UOB Mighty for banking, ComfortDelGro for mobility, and ride-hailing services such as TADA and RYDE demonstrates a targeted approach to incorporating widely used local services into the AppGallery ecosystem. The collaboration with DBS and OCBC to integrate more mobile banking apps signals Huawei’s ongoing effort to broaden the range of critical financial applications available to users within AppGallery, with the expectation that new partnerships will continue to materialize.

The Wishlist feature in AppGallery offers a practical solution for users who are waiting for specific apps to become available in Huawei’s store. By enabling users to add apps to a wishlist and sending notifications when those apps become downloadable, Huawei aims to improve app discovery and ensure users do not miss out on software that is meaningful to them. This feature helps bridge the gap between demand and supply for apps within AppGallery and is indicative of Huawei’s focus on improving user experience through useful, actionable features. AppGallery’s strategy in Singapore mirrors its global approach: to create a robust, diverse app catalog that supports everyday needs, fosters engagement with the device’s capabilities, and enhances the overall value proposition of owning a Huawei device in a local market.

5G capabilities and network readiness in Singapore

The HUAWEI P40 Series is positioned as 5G-capable, enabling access to 5G networks in Singapore once the local 5G network is launched. This alignment with Singapore’s future network ecosystem underscores Huawei’s anticipation of a broader 5G rollout and the role that the P40 Series can play in enabling high-speed, low-latency mobile experiences. Prospective buyers should note that SIM card upgrades and/or software updates may be required to unlock full 5G functionality and that data subscription fees apply, depending on the user’s chosen mobile plan. By emphasizing 5G readiness, Huawei signals a forward-looking approach, ensuring customers can take advantage of the next generation of mobile connectivity as Singapore’s network landscape evolves.

Experience, devices, and services: the broader picture

The HUAWEI P40 Series represents a confluence of advanced hardware, software optimization, and a growing app ecosystem designed to deliver a premium user experience. The collaboration between hardware and software is underscored by the integration of EMUI 10.1 with Android 10, creating a platform that supports enhanced AI performance, intelligent photography, and a more seamless user journey. The emphasis on AI-driven features, combined with 5G connectivity, positions the P40 Series as a device designed to empower users in creative pursuits, productivity workflows, and daily communications. The Singapore launch demonstrates Huawei’s intent to deliver a fully integrated mobile experience that leverages hardware excellence, software sophistication, and a growing ecosystem of apps and services to meet local needs and preferences.

In addition to the device itself, Huawei’s emphasis on a well-rounded ownership experience—through bundles, after-sales services, and ecosystem enhancements—highlights a strategic approach to cultivating customer loyalty and expanding the installed base of P40 Series users in Singapore. The bundles’ value proposition—encompassing wearables, charging accessories, audio devices, and protective cases—reflects a holistic view of mobile ownership, aiming to maximize the usefulness and enjoyment of the P40 Series across different contexts, from home and work to travel and social interaction. By delivering a combination of high-performance hardware, a curated software experience, and a practical suite of accessories, Huawei seeks to provide a compelling, all-encompassing package that resonates with a diverse array of customers in Singapore’s competitive smartphone market.

App ecosystem and local partnerships: a closer look at the strategic approach

Huawei’s strategy for AppGallery in Singapore is not merely about providing a repository of apps; it’s about building a lasting ecosystem that complements the P40 Series’ capabilities and the needs of local users. The firm’s emphasis on expanding app availability across banking, mobility, and lifestyle categories demonstrates a targeted approach to connecting users with key services that matter in daily life. The explicit mention of partnerships with Singaporean banks and mobility providers suggests Huawei’s intent to ensure AppGallery is a practical, everyday tool rather than a niche software store. By enabling users to bank, commute, and engage with ride-hailing services through AppGallery, Huawei aims to reduce the friction often associated with switching to a new device or ecosystem, making the P40 Series an attractive option for consumers who rely on a wide range of apps for financial transactions, transportation, communications, and entertainment.

The Wishlist feature in AppGallery is a thoughtful addition that aligns with consumer behavior in today’s app market. Users often wait for desired apps to arrive in a new store, and the Wishlist provides a proactive signal that helps bridge the gap between desire and availability. This feature is complemented by notifications that alert users when an app becomes available, enabling timely downloads and a smoother transition to Huawei’s platform. In Singapore, where app usage is deeply integrated into everyday routines—from shopping and banking to travel and social engagement—this capability can significantly improve the user experience for P40 Series owners.

Huawei’s broader ecosystem strategy also encompasses the company’s global network of R&D centers and its ongoing commitment to innovation. The expansion of AppGallery’s reach is complemented by ongoing software and hardware improvements, including ongoing enhancements to EMUI and system-level AI features. Singapore’s launch thus serves as a stage where Huawei can showcase the synergy between its hardware innovations and its software ecosystem, providing a tangible demonstration of how a connected device experience can be more than the sum of its parts. The company’s claim that AppGallery serves hundreds of millions of monthly active users highlights the scale of its ambitions and the potential for continued growth in this market.

After-sales care, warranties, and customer support: sustaining the relationship

Huawei’s Prestige Care program is an important aspect of the Singapore launch’s after-sales strategy. The program includes one year of door-to-door repair pickup and delivery service, which reduces the friction of repairs for customers and can help minimize downtime when devices need service. In addition to the repair service, customers receive two years of warranty coverage, providing a broad protection window against manufacturing defects and other issues that may arise during typical usage. The program also includes three months of screen insurance, a feature that is particularly valuable given the fragility of modern smartphones and the potential costs associated with screen damage. Terms and conditions apply to this insurance, and customers should review these details to understand the scope of coverage, eligibility, and claim procedures.

The combination of comprehensive warranty coverage and home-based repair services is designed to provide a sense of security for customers investing in the P40 Series. With Singapore’s high expectations for after-sales support and service quality, Huawei’s Prestige Care program responds to those needs by offering a practical, convenience-oriented approach to maintenance and protection. The service package aligns with the premium positioning of the devices and reinforces Huawei’s commitment to delivering a high level of customer satisfaction, particularly during the initial ownership period when customers are still learning the device’s capabilities and exploring its ecosystem.

Conclusion

The Singapore launch of the HUAWEI P40 Series marks a significant milestone in Huawei’s ongoing global strategy to blend advanced camera technology, 5G connectivity, and a growing ecosystem of software and accessories. By selecting Singapore as the first Asian market to introduce the lineup, Huawei is signaling its confidence in the region’s readiness to embrace a premium device designed to redefine mobile photography and everyday usage. The pre-order window, which runs from 27 March to 3 April, combined with the premium bundles, creates a strong early-adopter incentive that complements the devices’ high-end hardware and software capabilities. Pricing for the P40 Pro and P40 reflects their flagship positioning, while the color options and storage configurations provide choices tailored to different preferences and usage patterns.

Beyond the devices themselves, Huawei’s emphasis on AppGallery, local app partnerships, and the thoughtfully designed after-sales program demonstrates a holistic approach to delivering value to Singaporean customers. The expansion of AppGallery into essential banking and mobility apps, along with features like the Wishlist for early-access apps, positions Huawei’s ecosystem as a viable alternative to more established app stores in certain contexts. Together with the P40 Series’ 5G capability, AI-enhanced photography, and an array of bundled accessories, the Singapore launch sets the stage for a broader, more integrated user experience that extends across devices and services.

As Singapore prepares for 4 April availability, potential buyers can anticipate a comprehensive owner experience that blends premium hardware, a curated software ecosystem, and convenience-focused after-sales support. Huawei’s strategy appears designed to maximize early engagement while building long-term loyalty through a combination of hardware excellence, software accessibility, and value-added services. For consumers who are drawn to advanced photography, high-end performance, and a seamlessly connected mobile lifestyle, the HUAWEI P40 Series in Singapore represents a compelling option worth evaluating as part of a broader consideration set for flagship smartphones in today’s market.