ANAX Capital Launches in UAE as Tabinda Sanpal Champions Transparent, Client-Centric Trading.

ANAX Capital has unveiled its entry into the UAE’s highly competitive financial services landscape with a high-profile launch at Palazzo Versace Dubai. The event signaled the firm’s operational readiness to serve both retail and professional clients, marking a deliberate step into a market known for sophisticated trading activity and stringent regulatory oversight. The May 23 launch attracted an internationally diverse roster of attendees from the Middle East and India, underscoring the company’s ambition to bridge local clients with global markets. The evening featured performances by internationally acclaimed artists, adding star power to a milestone that company executives describe as the culmination of extensive preparation, deep industry experience, and a clear strategic vision. The founders presented ANAX Capital as a new entrant built on a foundation of capital strength, a commitment to service, and a focus on delivering a streamlined, trustworthy trading environment for a broad spectrum of investors.

Grand launch and leadership vision

The launch event served as a vivid demonstration of the company’s ethos and strategic intent. For founder and director Tabinda Sanpal, the occasion was both proud and emotional, representing months of hard work and a belief in an idea whose time had finally arrived. She highlighted that ANAX Capital enters the market with a robust foundation, reinforced by substantial capital and a clear promise of service excellence, making the milestone even more meaningful. The message she conveyed was clear: ANAX Capital aims to combine simplicity in user experience with the highest standards of security and client trust, ensuring that traders—whether individuals or institutions—can operate with confidence within a regulated, dependable framework. Sanpal’s remarks underscored a long-term vision for the firm’s role in the financial ecosystem, where technology and regulation work in concert to safeguard client interests and promote sustainable growth.

Sanpal acknowledged the instrumental support of her spouse, Satish Sanpal, who serves as chairman of ANAX Holding. The couple’s collaboration has been presented as a cornerstone of the venture, with their shared experience in the capital markets underpinning the company’s strategic choices. Sanpal’s background includes significant time spent in London’s Financial Conduct Authority (FCA) milieu and Dubai’s Dubai International Financial Centre (DIFC), experiences she cited as critical to shaping ANAX Capital’s operating philosophy. Her emphasis on a regulated, trustworthy environment reflects a broader commitment to transparency and accountability, which ANAX positions as essential to building lasting client relationships. The founder spoke about creating a space where both individuals and institutions can trade with assurance, backed by reliable technology and rigorous regulatory oversight. This dual focus on user-friendly access and institutional-grade protection is a recurrent theme in ANAX’s positioning narrative.

Organizational leadership outlined a clear path: ANAX Capital seeks to balance accessibility with professional-grade capabilities, ensuring that clients enjoy a superior experience without compromising on compliance or security. In conveying this message, Tabinda Sanpal highlighted the team’s collective expertise across global markets and regulatory structures, positioning ANAX as a forward-looking platform designed to scale with client needs. The emphasis on leadership clarity, strategic partnerships, and a customer-first mindset was reinforced by the broader executive team during the event, signaling a unified approach to delivering on the company’s promises.

Regulatory framework, headquarters, and core products

ANAX Capital is headquartered in Aspin Tower on Sheikh Zayed Road, a location chosen to situate the firm at the heart of the region’s financial activity while affording convenient access to key clients and institutional partners. The company operates under a category 1 license issued by the Securities and Commodities Authority (SCA), bearing license number 20200000258. This regulatory status underpins the firm’s ability to offer a diverse range of trading products and ensure that operations align with the highest standards of market integrity and investor protection. The licensing details reinforce the firm’s credibility with both local regulators and international stakeholders, reinforcing confidence among a broad client base.

The product suite at ANAX Capital encompasses a wide array of asset classes, designed to meet the needs of both retail traders and professional participants. The platform supports trading across forex pairs, contract for difference (CFDs) on various assets, spot commodities, international equities, as well as futures and options. In practice, this means clients can access a broad spectrum of markets and instruments from a single, integrated environment. ANAX emphasizes deep liquidity and competitive pricing across these product lines, aiming to provide a one-stop trading destination for diverse strategies and risk appetites.

Two primary trading platforms are offered to cater to the different client segments. MetaTrader, familiar to individual and retail traders for its extensive ecosystem, provides accessible tools and intuitive interfaces for everyday trading and analysis. For professional and institutional clients seeking more advanced capabilities, CQG serves as the preferred platform, known for robust connectivity, sophisticated order management, and suitability for high-frequency and algorithmic trading. This dual-platform strategy is designed to align with the varying needs and technical competencies of the firm’s client base, ensuring that both retail and professional participants have access to appropriate tools and environments.

SCA licensing and a robust product lineup are complemented by a technology-forward service vision. Mitul Kapadia, who serves as Chief Operating Officer, described ANAX Capital as delivering a complete financial experience that harmonizes broad market access with client-centric support. He noted the company’s commitment to providing a one-stop solution featuring deep liquidity, competitive spreads, and professional tools. Among these tools is the inclusion of FIX APIs, which enable algorithmic trading for clients who require high-speed, reliable connectivity to trading venues. This emphasis on institutional-grade technology signals ANAX’s readiness to support sophisticated trading strategies while maintaining an emphasis on accessibility for a wide range of clients.

Technology plays a central role in the ANAX Capital value proposition. The company plans to leverage integrated AI-based systems, including chatbots and OpenAI-driven agents, to streamline client interactions and improve service delivery. In addition, enhanced onboarding protocols are designed to accelerate global Know Your Customer (KYC) processes, reducing friction for new clients while upholding stringent compliance standards. These technological enhancements are positioned as core differentiators in ANAX’s approach to providing a seamless, secure, and scalable trading experience.

Client-centric values, market positioning, and partnerships

ANAX Capital’s leadership frames the firm’s mission as one of client empowerment, accessibility, and transparency. The company’s stated aim is to simplify trading while upholding high levels of trust and professionalism. This client-first philosophy extends beyond product access to how the firm engages with its community and ecosystem. The leadership asserts that every touchpoint—whether onboarding, customer support, or product development—prioritizes the needs and concerns of clients, ensuring they feel supported and secure throughout their trading journey.

To operationalize this client-centric approach, ANAX has established partnerships with key service providers to bolster efficiency and regulatory compliance. One notable collaborator is Dexterity Management DMCC, described as the principal regulatory consultant working with the firm to support the SCA licensing process. This collaboration underscores ANAX’s emphasis on governance, regulatory adherence, and the practical realities of navigating a demanding licensing landscape. The partnership with experienced regulatory advisers is presented as a strategic asset that helps the company deliver on its promise of reliability and professional-grade service.

The firm also stresses a broader commitment to the market ecosystem, extending its focus beyond immediate client needs to include the broader community of traders, partners, and regulators. This holistic view highlights ANAX’s intent to contribute to industry standards, foster collaborative growth, and raise the bar in financial services as part of a longer-term strategy. The company’s approach to engagement suggests a willingness to participate in constructive dialogue with regulators, collaborate with technology providers, and develop a sustainable, compliant framework that can accommodate both rapid growth and evolving market dynamics.

Business model, technology-enabled delivery, and community engagement

ANAX Capital adopts a dual business model that serves both individual clients and institutional partners. This structure enables the firm to address the needs of a broad spectrum of market participants while supporting scalable growth. A distinctive element of the model is a hardware-as-a-service (HaaS) approach, which underpins infrastructure rollout and ensures that the technological backbone can scale in step with client demand. This model aligns with the firm’s emphasis on delivering reliable, high-performance trading capabilities, whether clients are trading manually or programmatically, and whether they require retail-grade tools or advanced institutional infrastructure.

Kapadia emphasizes that the platforms and solutions have been designed with scalability and regulatory alignment at their core. By equipping clients with professional tools while maintaining a clear compliance framework, ANAX seeks to support a wide range of trading styles, including manual execution and algorithmic strategies. The company asserts that its technology stack is capable of handling high-frequency trading requirements and offers robust integration for automation through APIs, which is increasingly important for professional and institutional clients seeking speed, consistency, and resilience.

Beyond technology and product access, ANAX places strong emphasis on community engagement. The leadership envisions a broader ecosystem in which traders, partners, and regulators interact in ways that support growth and responsible market participation. The company communicates a commitment to integrity and care in serving clients while also working to elevate the standards of financial services for the wider community. This dual focus—on client outcomes and ecosystem development—reflects ANAX’s broader strategic aspiration to be a constructive, value-adding participant in the region’s evolving financial services landscape.

The UAE-born platform is designed with an ambitious global horizon. While grounded in a UAE base, the platform’s architecture and governance are intended to enable onboarding of clients from international markets, all while maintaining strict compliance with both local and global regulatory norms. This international orientation is presented as a natural extension of ANAX’s technology, processes, and philosophy, which emphasize scalable architecture, robust risk controls, and a commitment to inclusive access for a diverse investor audience.

Global reach, expansion strategy, and capital readiness

ANAX Capital’s leadership emphasizes that its initial launch, though rooted in the UAE, is part of a calculated strategic plan to scale beyond national borders. The platform is designed to onboard clients across international markets while upholding rigorous compliance with both local and global regulatory frameworks. This global ambition is tied to scalable technology, regional market expertise, and a stringent adherence to compliance procedures, which the firm views as essential to sustainable international growth.

Central to the expansion narrative is the company’s capital readiness. The initial capital base is reported at Dhs30 million, earmarked to support expansion initiatives and liquidity provisioning. This capital allocation signals a preparedness to fund market-making needs, attract liquidity providers, and support a broad range of trading activities as the client base and geographic footprint expand. The leadership team has indicated a focus on building strategic partnerships with financial and technology firms to accelerate growth, enhance product offerings, and facilitate cross-border operations in a compliant manner.

Sanpal and her team describe an inclusive growth philosophy that extends beyond serving sophisticated institutions to welcoming a wide spectrum of traders with vision and drive. The aim is to empower individuals who may not have previously had access to advanced financial markets, ensuring that with the right tools and support, they have a legitimate place in global trading ecosystems. This inclusive stance complements a strategic push toward regional expertise and careful, phased internationalization designed to minimize risk while maximizing opportunity.

Looking ahead, ANAX Capital positions itself as a nimble, sustainable enterprise that aligns its strategy with client needs and regulatory expectations. The leadership acknowledges that building a resilient, client-aligned model requires ongoing attention to market developments, technology upgrades, risk controls, and regulatory changes. The UAE’s marketplace offers a strategic advantage, with its well-established financial infrastructure, sophisticated investor base, and proximity to regional growth centers. The company’s management believes that this base will serve as a springboard for broader, well-managed expansion into neighboring markets and beyond.

In practical terms, the expansion roadmap combines strategic partnerships, technology-driven scalability, and disciplined capital management. The leadership team emphasizes ongoing engagement with financial and technology partners to enhance the firm’s capabilities, increase market access, and strengthen regulatory compliance. The capital, partnerships, and technology foundation are presented as interlocking pillars supporting a long-term vision of growth that remains faithful to ANAX Capital’s stated mission: to deliver trusted, accessible, and innovative financial services at scale.

Looking ahead: strategy, people, and the path forward

As ANAX Capital begins live trading, the leadership remains focused on cultivating a sustainable model that aligns with client interests and market realities. The UAE base is framed as a strategic advantage, given the region’s robust financial ecosystem, regulatory maturity, and access to diverse liquidity pools. The management team—comprising professionals with global market experience and deep regulatory know-how—sees a trajectory that leverages local strengths while pursuing expansion in line with international standards. The combination of regulated operations, advanced technology, and a client-first mindset is positioned as the cornerstone of a resilient and scalable business model.

Tabinda Sanpal expressed gratitude for the extensive support from colleagues, partners, and family members who contributed to the launch. She underscored the importance of teamwork and perseverance in achieving the milestone, noting that the journey ahead holds promise for further growth and development. The closing sentiment emphasized a forward-looking optimism: the launch represents the beginning of an ongoing effort to deliver value to clients, expand the firm’s capabilities, and continually raise the bar in financial services.

In summary, ANAX Capital’s UAE entry signals a deliberate, multi-faceted approach to building a robust trading platform that integrates regulated oversight, comprehensive product coverage, technology-driven client experience, and an ambitious expansion plan. By combining a high-profile launch with a clear strategic roadmap, the firm aims to establish a recognizable presence in the region’s financial markets while pursuing opportunities in international markets, all underpinned by a commitment to trust, simplicity, and transparency. The coming years are anticipated to bring further enhancements in platform performance, service offerings, regulatory engagement, and ecosystem collaboration as ANAX Capital transforms its strategic vision into tangible market outcomes.

Conclusion
ANAX Capital’s debut in the UAE marks a well-structured entry into a dynamic financial services market, built on a foundation of regulatory compliance, diverse product access, and a technology-forward client experience. With a dual platform approach, a strong emphasis on liquidity and professional tooling, and a leadership team guided by decades of market experience, the firm positions itself to serve both retail and institutional clients with a clear focus on trust, security, and accessibility. The launch signals not just a moment in time but a strategic commitment to sustained growth, responsible expansion, and ongoing engagement with the broader financial ecosystem. As ANAX Capital continues to trade and evolve, expectations are high for continued innovation, stronger partnerships, and a measurable impact on the region’s trading landscape.