Watch the Apple Intelligence reveal and the rest of WWDC 2024 live right here
Apple kicked off its weeklong Worldwide Developers Conference (WWDC 2024) event today with the customary keynote at 1 p.m. ET/10 a.m. PT. The presentation focused on the company’s software offerings and the developers that power them, including the latest versions of iOS, iPadOS, macOS, tvOS, visionOS, and watchOS.
Apple Intelligence: A New Era in AI Research
The biggest news came with the reveal of Apple Intelligence, the company’s big entrance into the competitive AI market. This move marks a significant shift in the tech giant’s focus on artificial intelligence research. For years, critics have noted that Apple has been falling behind Google, Microsoft, and OpenAI when it comes to generative AI research.
The Need for Action
Our own Ivan Mehta has highlighted the need for Apple to present AI products that are actually helpful, not flashy keynote demos. CEOTim Cook has promised to address concerns around AI for some time now, and there’s no better time and place than at Steve Jobs Theater in Cupertino during WWDC.
Rumors Point to a Potential Deal with OpenAI
Rumors currently point to a potential deal with GPT-developer OpenAI, aimed at leveling the playing field a bit. The latest reports have put a name to Apple’s AI efforts: Apple Intelligence, along with the caveat that not all recent Apple devices will be able to use the new system.
iOS 18 and macOS 15: What to Expect
The centerpiece of the event will be iOS 18, which is expected to debut with significant AI enhancements. Meanwhile, new hardware has never been a guarantee at the software-focused event, though the company has made it a trend in recent years, courtesy of Apple Silicon updates and last year’s big Vision Pro debut.
Design Changes Coming to macOS 15
The company will also debut macOS 15, including some big design changes to perhaps the most useful app on the iPhone: Calculator. And you can bet that many of iOS 18’s AI features will make their way to macOS 15, as well.
TechCrunch’s Coverage of WWDC 2024
TechCrunch will be reporting on the ground at Apple Park, bringing you the news as it happens. Our team of experts will provide in-depth analysis and coverage of all the major announcements from the event.
What You Missed
If you missed the keynote or want to revisit some of the highlights, you can watch the archive over on Apple’s events page or on YouTube. And if you’re curious about what the predictions were ahead of the event, all of the pre-event speculation is still captured below that YouTube embed and a couple others highlighting Apple’s reveals.
Our Complete Rundown of WWDC 2024
You can head right here for our complete rundown of everything Apple announced during this year’s WWDC. From Apple Intelligence to iOS 18 and beyond, we’ve got you covered with the latest news and analysis from the world of tech.
The Future of AI Research
Apple’s entry into the competitive AI market is a significant move that will undoubtedly shape the future of artificial intelligence research. With the company’s focus on developing practical AI solutions, we can expect to see some exciting advancements in the field.
Why Apple Intelligence Matters
So why does Apple Intelligence matter? For one, it represents a major shift in the tech giant’s focus on AI research. By entering the competitive AI market, Apple is signaling its commitment to developing practical AI solutions that will improve people’s lives.
The Competition Heats Up
With Google, Microsoft, and OpenAI already established players in the AI space, Apple’s entry into the market raises the stakes. But with Apple Intelligence, the company is poised to make a significant impact on the field of AI research.
What’s Next for WWDC 2024?
As we move forward with WWDC 2024, we can expect to see more exciting announcements from Apple. From new hardware to innovative software features, the event promises to be an unforgettable experience for developers and tech enthusiasts alike.
Conclusion
WWDC 2024 has officially kicked off, and it’s shaping up to be one of the most significant events in recent history. With Apple Intelligence leading the charge, we can expect to see some groundbreaking advancements in AI research. Stay tuned for more updates from TechCrunch as we bring you the latest news and analysis from the world of tech.
